Independent, and allergic to hype.

Most AI diesin the demo.Mine ships.

I help companies get AI out of the demo and into production, from the first whiteboard sketch to the system your customers actually use. You work with me directly, not a team of juniors.

Battle-tested with

SpotifyWPPKingMinutStorvix

01 What I do

Between possible and production lies a graveyard. I work there.

Plenty of companies have an AI pilot. Far fewer have something customers use every day. I help you pick the right bet, build it properly, and keep it running once real users show up.

01 / Find the signal

Strategy, minus the fluff.

Which AI bets are worth your money, and which are expensive demos in disguise? I’ll tell you straight, pick the right tools, and hand you a roadmap your engineers won’t laugh at.

Opportunity mappingTechnical leadership
Find your starting point
02 / Build what’s next

Agents that actually do things.

AI agents that look things up, make decisions and get work done inside the tools you already use. I build in evaluation from the start, so you know how well it works instead of hoping.

AI agentsRAGKnowledge graphs
Build your agent
03 / Make it hold

Built to survive production.

Models, data pipelines and infrastructure that hold up on a busy Monday morning. It’s the unglamorous part, and it usually decides whether AI ends up making you money.

RecommendationsMLOpsPlatforms
Take it to production

02 Selected work

Talk is cheap. Here’s what shipped.

Systems and products I’ve designed, built or led. Some as a consultant, some as the person in charge.

01WPP / ChoreographMulti-agent systems

Teaching a knowledge graph to plan.

Complex marketing data, turned into a system that explores, reasons and plans. I designed the multi-agent architecture and the graph embeddings that power it.

Specialized agents coordinate over MCP, plugging market planning straight into a large-scale knowledge graph.

AI architectureKnowledge graphsMCP
02TeknikföretagenProduction RAG

Labor law expertise, on tap.

I took a prototype and rebuilt it into a production AI assistant for questions about Swedish collective agreements. Designed with the domain experts, built for accuracy and traceability. A confident wrong answer about labor law is worse than no answer at all.

It has been in production since February 2025.

Retrieval-augmented generationAzureEvaluation
03IRISGenerative AI

Stylists, art and digital clones.

As Head of AI, I led strategy and development for generative experiences: an AI fashion stylist, and a contemporary art installation about identity and digital clones.

Vision and language models, fine-tuning, and the inference infrastructure to run it in production.

AI leadershipMultimodal modelsFine-tuning

03 How I work

Honest answers early. No strings attached.

Start with the why

Business first. AI second.

We start with the outcome you need and work backwards. Sometimes AI is the answer. Sometimes it isn’t, and I’ll say so before you’ve spent a single krona.

Prove it early

Evidence before budget.

We work in small steps, so you see something working before you commit to anything bigger.

Stay independent

Your stack. Your call.

I have no preferred vendors, so the recommendation is whatever fits your team. When we’re done, your team owns and understands what we built.

Max Leander, founder of Data Wealth Max LeanderFounder / AI engineer

04 The human in the loop

Hi, I’m Max. I build the factories.

I’ve been building with machine learning since 2013, long before every pitch deck needed the word AI in it. I’ve built systems, led teams and learned a lot, often the hard way, about what makes technology useful.

Data Wealth exists because too much AI work falls into the gap between the people with ambition and the people who can build. You work directly with me. When the job needs more hands, I bring in senior specialists I trust.

Whether it’s Spotify, King or a startup still finding its feet, the goal is the same: build something people actually use.

No pitch deck required

Let’s build something worth copying.

Send me a problem, a half-baked idea or just a hard question. You’ll get an honest answer and a suggestion for what to do next.

[email protected]